Business direction
What business problem should this project address? Who is the primary audience? What should they understand or do? What outcome would make the investment useful? Identify the decision owner and the people who will review content and implementation.
Audience and content
List the main customer questions. Identify the pages and evidence needed to answer them. Inventory approved logos, photography, project references, service descriptions and contact details. Mark unverified claims for review before publication.
Digital workflows
Describe every form, enquiry destination and integration. Who receives a submission? Where is it stored? Which fields are required? Which team owns the response? State whether documents or personal information are collected and who may access them.
Design and motion
Describe the intended brand character using concrete references and reasons. Identify where animation should explain an interaction or guide attention. Include reduced-motion behavior and keyboard usability in the requirements.
Technical environment
Record hosting, domain, SSL, PHP and database requirements. Identify existing URLs that need redirects. Name required integrations and their owners. Confirm who manages deployment, credentials and ongoing maintenance.
Acceptance and handover
Define checks for routes, content editing, forms, permissions, responsive layouts, accessibility and recovery. Agree what constitutes a successful release and document the tasks the internal team must be able to perform.
Bring your business question.
Share the goal, the constraints and what a better outcome would look like.
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